Use the dropdown menu labeled “web search” if you’d like to see what users are looking for on specific platforms. Specify a Toolĭata is pulled from Google web search by default. On the other hand, keeping an eye on those cyclical patterns can help you know when to produce content that is likely to be highly searched in seasonal trends and inform the timing of your annual marketing activities.įor instance, in this example, backpack queries have a regular seasonal trend, except for a sharp drop when schools were closed due to the pandemic in 2020. But when you expand the timeline, you can spot seasonality spikes. If you only look at the last 12 months, seasonal keywords can look like trending terms. Using the dropdown menu above the graph, filter your query to see activity as recent as the last hour or all queries from 2004 to the present.Įxpanding the date range can help you spot seasonal keywords. Google Trends gives access to real-time data. The darker parts of the map indicate where your target keyword is most popular.Ĭlick on parts of the map to narrow results.įor example, you can move from country to state…Ĭomparing how popular the search term “backpack” is in specific cities in the Los Angeles metro area. You can also scroll down to see search interest represented visually on a map. You can see search data worldwide or in a specific country. Refine the data using the dropdown menu above the graph. In this example, the week of August 8-14 is indexed at 100 because that’s when search interest peaked during the time range.
Google Trends data is indexed to 100, with 100 representing the maximum interest.A ratio allows more accurate comparisons of data from different periods and locations, showing a snapshot of what’s trending upward. The graph shows interest in relevant topics as a proportion of total searches at a particular time and place.
When you plug in a topic - such as “backpack” - you’re presented with a line graph that shows interest for specific keywords within a particular time frame and location. Use the dropdown menu at the top to select a location. Same way keep some links on different group of sites and you can monitor the progress.Open Google Trends to start keyword research on related topics for your business or niche. Any time by just visiting the URL you can get the latest trend ready for your analysis. Once you finalize sites to compare with your site, then select a region and a period from the drop down list if required and then bookmark or save the URL. Google trend gives a list of Also Visited sites from which you can match three or four sites to compare. You can investigate any such behavior if it is not matching with your competitor or related areas. This way you can find out if you are loosing traffic and others are remaining same or gaining. You can compare traffic of your site and some other sites in the same business and see whether the trend is matching or not. If you are maintaining a travel website then you know in holiday seasons your hits will go up. You can observe from the graph ( trend ) that a common trend of less traffic in Saturday & Sundays for the sites in IT sector. To get an idea with whom to compare you can check the list saying Also Visited. We will not able to see the clarity when we camper sites with 10K daily visitors with 200K daily visitors. While comparing multiple sites take care that you select matching traffic for comparison otherwise the scale will differ and minute details won't be visible. You can check, , and you can watch the trend for all three sites & compare. You can compare more than one site by using coma between them. Test your competitors, your favorite sties and search engines for the trend. Let us try to read the traffic trend for some other sites. But that does not mean you should stop reading this.
So if your site is not coming up here then wait for some time till your traffic grows. Google trend gives graph or returns data for sites which are getting more than 2000 visit per day, for other sites it will display no data is available. There are options to change the time period and geographical locations. You will see the trend in traffic in last two years. Now just type any website name like this. This tool is one of the important tools we can use to know about us and others. We are going to discuss about google trend but we will focus on google trend for websites.
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